Play It Again, Sony
Sony is discovering surprisingly strong demand for movies being released in the UMD format, which can only be played on its PlayStation Portable device. Two releases have sold more than 100,000 copies each within two months. (Newsweek observes that it took nine months for the first movie on DVD to reach that mark.) Sony is also finding new outlets for the UMD movies that it doesn't have with DVDs as game retailers add the movies to their offerings. The premium price for the DVDs is also reportedly offsetting lower sales for DVDs.
Do people like these movies so much that they'll buy them twice? Or are their lives so fast-paced that they know they'll never sit down and watch it on a TV set? I'm really struggling to understand the appeal.