Pocari Sweat is a Japanese drink that is pretty well known for its slightly distressing name. Basically it's Gatorade with a mildly sweet, indistinct flavor. I came to enjoy it on hot days, partly due to the flavor, partly due to the psychological value of imagining my precious electrolytes being quickly replenished, and partly because it was fun to drink something with "sweat" in the name. Eventually, I got so used to it, it now takes effort to think of the name as something funny.
Some people seem to think it tastes terrible. Maybe my enjoyment is a little kid thing, like when you think it's hilarious to enjoy something other people find disgusting.
We bought a box of powdered Pocari Sweat at a store in Hiroshima, and I mixed a pitcher of it for the first time today. The mixing ratio was all guesswork, obviously, and I think I ended up with watered-down Pocari. I'll know better next time.